![]() “When a therapist on TikTok raised awareness on the fact Online has been incredibly controversial for all the wrong reasons: “BetterHelp, the online portal that offers mental health services Raquel Pinto, digital PR executive at agency Limelight Digital: Terms of crisis communications, but also a nasty bruise in the salesįigures and share prices for these household names.”īelow is PRmoment’s calendar of the worst PR disasters of the year. Lots of learning points for us comms folk in Have led to all the wrong kinds of headlines for these usually Vs Chickens (or lack thereof) and Walkers and Weetabix vs IT glitches, ![]() ![]() Coke vs Ronaldo, Pepsi vs the BLM movement, KFC Think overall, the FMCG world has fared far worse, especially in the The roller-coaster year that the PR community itself has had, but I Particularly bad year for FMCG brands: “Many japesters would point at Writer of PRmoment column Good and Bad PR, is concerned, it has been a However, at home and abroad, there are plenty of brands andĬelebrities which have also been busy putting their feet firmly inĪs far as Andy Barr, owner of agency 10 Yetis Digital and 9th December 2021 PR Insight 2 minute readĪs with 2020, our award for worst PR of the year goes to governmentĬomms.
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